Essays about: "Consumer Behavior Toward Online Shopping"
Found 4 essays containing the words Consumer Behavior Toward Online Shopping.
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1. “ Shedding light on the influence of Covid-19 on online consumer behavior: A qualitative study in the context of the clothing industry in Sweden.” : “ A qualitative study in the context of the clothing industry in Sweden”.
University essay from Umeå universitet/FöretagsekonomiAbstract : The Covid-19 pandemic outbreak has caused social destruction all across the world. In this thesis, we focus on the impact of Covid-19 on online consumer behavior. READ MORE
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2. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE
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3. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå
University essay from FöretagsekonomiAbstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE
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4. Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contribute to e-commerceliterature in general. READ MORE