Essays about: "Consumer Behavior"

Showing result 1 - 5 of 506 essays containing the words Consumer Behavior.

  1. 1. How is returns management differentiated between click-and-mortar and pure play companies?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Midgley; Victoria Seim Strömseng; [2019-06-20]
    Keywords : ;

    Abstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE

  2. 2. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE

  3. 3. Solar Tent : A Photovoltaic Generator Model for a Flexible Fabric with Inbuilt Cells

    University essay from Högskolan Dalarna/Energiteknik; Högskolan Dalarna/Energiteknik

    Author : Ali Manhal; Tammam M. Ali; [2019]
    Keywords : Solar tent; PV system; refugee camp; PV monitoring system; and flexible PV modules;

    Abstract : Natural disasters and conflicts in many different parts of the world force thousands of people to get displaced from their homes and live in refugee camps temporarily or permanently. For refugee families, lack of energy access has great impact on their lives. READ MORE

  4. 4. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alice Gemvik; Christian Thorwid; [2019]
    Keywords : Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

    Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE

  5. 5. Mainstream ethical consumption : The motivations and level of morality of everyday consumers

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Oskar Näslund; Nicklas Öhrnstedt Björnbom; [2019]
    Keywords : Mainstream ethical consumption; ethical consumption; motivations; ethical theories; level of morality; altruistic motives; egoistic motives; non-value-based motives; social justice; social guilt; win-win; self-satisfaction; social norms; health and wellbeing; product quality; habits; knowledge and information; egoism; utilitarianism; ethics of duties; virtue ethics; postmodern ethics;

    Abstract : Growing issues such as climate crises, social injustice and neglection of basic human rights have created a new type of consumption, namely ethical consumption. Ethical consumption was initially mainly concerned for environmental issues but has in later years starting to include a variety of pressing issues. READ MORE