Essays about: "Consumer Behavior"

Showing result 1 - 5 of 465 essays containing the words Consumer Behavior.

  1. 1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alice Gemvik; Christian Thorwid; [2019]
    Keywords : Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

    Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE

  2. 2. Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Wessman; [2019]
    Keywords : Circular Business Models; CBM; Product Service System; PSS; Willingness to Adopt; Sustainability; Consumer Behavior; Environmental Awareness; Economics;

    Abstract : The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. READ MORE

  3. 3. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
    Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

    Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

  4. 4. Mobile Finance and Financial Risk A Study of Mobile Financial Services, its Value Model and the Distribution of Risk

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Axel Sievers; [2019]
    Keywords : Mobile Financial Services; Avanza; Economic Geography; Finance; Financial transactions; Core; Periphery; Uneven development; Business and Economics;

    Abstract : The aim of this study is to investigate the effects of mobile financial services on the behavior of young adults on the financial market, particularly how mobile financial services effect the distribution of risk amongst consumers. The risk examined are twofold; how the risk of a financial transaction looks like for both the consumer of the financial instrument and the distributor (Avanza) and how the risk assumed in a financial transactions differ for consumers in different geographies (core and periphery). READ MORE

  5. 5. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE