Essays about: "Consumer Behavior"

Showing result 1 - 5 of 458 essays containing the words Consumer Behavior.

  1. 1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alice Gemvik; Christian Thorwid; [2019]
    Keywords : Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

    Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE

  2. 2. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  3. 3. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Vigmo; Jacob Öster; [2018-08-02]
    Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model

    University essay from Göteborgs universitet/Graduate School

    Author : Joakim Andersson; Måns Svenler; [2018-07-03]
    Keywords : segmentation; practice theory; practice-based segmentation; the Practice Portfolio; music production;

    Abstract : MSC in Marketing and Consumption.... READ MORE

  5. 5. Millennial Consumption Values in Artificial Intelligence : An exploratory study of millennial consumer values in artificial intelligence

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ana Guerra; [2018]
    Keywords : artificial intelligence; AI; consumption values; consumer behavior; millennials; millennial consumption values; future; epistemic; conditional; functional; social; emotional; theory of consumption values;

    Abstract : Artificial intelligence is rapidly progressing and could be the next technological revolution we see. The idea of AI is no longer farfetched and is becoming more present; individuals are showing a very diverse set of opinions regarding AI. We are currently being the first generation of people to be introduced to AI assets. READ MORE