Essays about: "Consumer Behaviour for Luxury in Chinese"

Found 2 essays containing the words Consumer Behaviour for Luxury in Chinese.

1. 1. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Suvi Lukkarinen; Wei Xing; [2012]
   Keywords : uxury consumer behaviour; China; Finland; comparative study;

   Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

3. 2. The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China

   University essay from IHH, Företagsekonomi

   Author : Elena Shin; Maud Bouxirot; [2005]
   Keywords : Marketing; consumer behaviour; luxury market in China;

   Abstract : The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market. The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable. READ MORE