Essays about: "Consumer Behaviour"

Showing result 1 - 5 of 419 essays containing the words Consumer Behaviour.

  1. 1. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-16]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Consumer Behaviour towards the Purchase and Usage of Electric Vehicles by Swedish Millennials

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Mohamed Zameel Ismail; Aly Al-Saeeady; [2020]
    Keywords : Consumer Behaviour;

    Abstract : .... READ MORE

  5. 5. From harvest to end consumer: Consequence of the behaviour of "Generation Y " regarding food waste on the supply chain of fresh fruits and vegetables

    University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Lena Nabernik; Mustafa Ahmed Khan; [2020]
    Keywords : food supply chain; fruits and vegetables; food waste; sustainability; generation y;

    Abstract : Food waste is a major issue from various perspectives. During the process from harvest to the end consumer, almost one-third of food produced is wasted. It is not just the wasted food during the process that is concerning, there are issues in sustainability related to food waste that need to be considered. READ MORE