Essays about: "Consumer Behaviour"

Showing result 16 - 20 of 621 essays containing the words Consumer Behaviour.

1. 16. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

   University essay from Högskolan i Halmstad

   Author : Maja Hörnell; Emma Alsaker; [2023]
   Keywords : CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

   Abstract : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. READ MORE

3. 17. Pa Per Waste : An innovation journey about disposable consumers products

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Xinchi Dai; [2023]
   Keywords : Sustainability; Disposable products; End-plastic-pollution; Product lifecycle; Service design; Subscription;

   Abstract : This report is about an innovative project on the sustainable design of disposable products triggered by critical thinking related to the environmental protection and use of paper-based disposable products.   The project is set against the backdrop of the UN End-plastic-pollution initiative, in the 21st century when plastic waste is proliferating and microplastics spread across the planet's ecosystems are already causing a serious environmental crisis. READ MORE

4. 18. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

   University essay from

   Author : Clara Dahlgren; Leon Enshagen; [2023]
   Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

   Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

5. 19. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

   University essay from Umeå universitet/Företagsekonomi

   Author : ALI ALALI; [2023]
   Keywords : Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

   Abstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE

6. 20. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Benjamin Farnworth; Edward Williams; [2023]
   Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

   Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE