Essays about: "Consumer Complaints"

Showing result 1 - 5 of 13 essays containing the words Consumer Complaints.

  1. 1. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Nilsson; Rawan Abdulraham; [2022]
    Keywords : Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE

  3. 2. Discovering Consumer Complaint Behavior in Online Food Delivery

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Ziyuan Liang; Szu Yuan Wang; [2021]
    Keywords : Complaints; consumer behavior; online food delivery; dissatisfaction.; Social Sciences;

    Abstract : Online food delivery is becoming increasingly popular and has attracted more and more attention of scholars. However, the study on online food delivery faces a gap of consumer complaints. Those complaints can help service providers improve their service and business. READ MORE

  4. 3. Human-centric Service Co-Innovation in Hospitality: A practice-based view

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Philipp Rösch; [2020]
    Keywords : User-based Services Innovation; human-centric innovation; co-innovation practices; hospitality industry; research and development; Business and Economics;

    Abstract : Innovation is an important determinant for economic survival and growth in the hospitality industry. As a highly human-centric industry, service providers and customers as users join forces to co-innovate. READ MORE

  5. 4. Augmented Reality : How it influences customer experience

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ylva Högnäs; Minja Lendahl; [2018]
    Keywords : augmented reality; customer experience; interactive technology; cognitive experiential state; affective experiential state; hedonic value; utility value; IKEA;

    Abstract : Augmented reality (AR) has emerged as a new interactive technology that enables marketers to craft an immersive experience for customers. The technology complaints the physical environment with virtual objects, and thus have the unique power to put the (virtual) product in the hands of the consumer. READ MORE

  6. 5. The Silence of Dissatisfied Customers: An Exploratory Research in an Online Context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sara Dahlgren; Amelie Johnson; [2016]
    Keywords : Strategic brand management; dissatisfied customers; non-complainer; silent dissatisfied; and failure to satisfy.; Business and Economics;

    Abstract : Purpose: To explore the phenomenon of silent dissatisfied customers in an online context. Theoretical perspective: In addition to the strategic brand management a customer perspective is grasped. Furthermore, the study explores areas related to service recovery and consumer behaviour. READ MORE