Essays about: "Consumer Culture Theory CCT"

Showing result 1 - 5 of 24 essays containing the words Consumer Culture Theory CCT.

1. 1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

3. 2. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Nina Lotz; Dionne Tilborghs; [2022]
   Keywords : feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

   Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE

4. 3. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Dionne Tilborghs; Nina Lotz; [2022]
   Keywords : feminism - feminine hygiene products - menstruation - body hair - women´s self-esteem - advertising - binary clean messy - stigma - normatization;

   Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE

5. 4. Play it cool - Understanding Consumer Identity Performances through Musical Taste

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
   Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

   Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE

6. 5. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Iunona Georgiana Macavei; Afshana Saleh; [2021]
   Keywords : SMIs; CCT; fashion; ideology; identity; consumption; female consumers; purchasing decision;

   Abstract : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. READ MORE