Essays about: "Consumer Dissatisfaction"

Showing result 1 - 5 of 26 essays containing the words Consumer Dissatisfaction.

  1. 1. Behind the Stage

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Isac Aspberg; Bianca Martell; [2023]
    Keywords : Live music industry; Music industry; Industry analysis; Musicians; Popular music;

    Abstract : Live music has recently been a popular topic of discussion as a consequence of COVID-19's influence and the exponential rise of digital alternatives to live music. Stockholm, as the third largest music exporter in the world, might be assumed to be culturally enriched with live music flourishing in its center; but if we dig further into the Stockholm live music industry by listening to those who make up its pillars, namely musicians, what will we find? This thesis investigates the live music industry in Stockholm through the eyes of musicians and live music industry professionals. READ MORE

  3. 2. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Estrella; André Forsberg Berntsson; [2022-08-04]
    Keywords : Brand Evolution; Brand Value; CCCV; Customer Categories; Online Brand Communities; Co-Creation on Social Media;

    Abstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE

  4. 3. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Nilsson; Rawan Abdulraham; [2022]
    Keywords : Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE

  5. 4. Packaging for Plant-based protein diets - Exploring the requirements from the consumer and industry perspective

    University essay from Lunds universitet/Förpackningslogistik

    Author : Revathi Saravana Kumar; [2021]
    Keywords : Technology and Engineering;

    Abstract : The sustainable production and consumption of foods is gaining traction and globally, it is believed that there is nutritional transitional taking place from animal-based protein to plant-based protein. Product requirements, supply chain conditions, and consumption patterns for animal-based proteins and plant-based proteins will vary. READ MORE

  6. 5. Discovering Consumer Complaint Behavior in Online Food Delivery

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Ziyuan Liang; Szu Yuan Wang; [2021]
    Keywords : Complaints; consumer behavior; online food delivery; dissatisfaction.; Social Sciences;

    Abstract : Online food delivery is becoming increasingly popular and has attracted more and more attention of scholars. However, the study on online food delivery faces a gap of consumer complaints. Those complaints can help service providers improve their service and business. READ MORE