Essays about: "Consumer Engagement"
Showing result 21 - 25 of 196 essays containing the words Consumer Engagement.
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21. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE
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22. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE
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23. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage
University essay from Umeå universitet/FöretagsekonomiAbstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE
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24. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE
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25. AI-BASED CHATBOTS ATTRIBUTES EMPLOYING NATURAL LANGUAGE PROCESSING, CONTRIBUTING TO CUSTOMER SATISFACTION : A Quantitative Study on investigating the effect of AI Chatbots attributes with NLP on Customer Satisfaction in E-commerce.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : This paper performed a study to discover the effect of AI-based chatbots employing Natural Language Processing (NLP) on customer satisfaction within E-commerce. Our research has employed a quantitative research approach, utilizing surveys to gather data on interactions with AI chatbots and how it affects satisfaction levels. READ MORE