Essays about: "Consumer Ethnocentrism"

Showing result 1 - 5 of 15 essays containing the words Consumer Ethnocentrism.

  1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE

  3. 2. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Felix Stenberg; Joakim Bosved; [2023]
    Keywords : Ethnocentrism; purchase intention; national airlines; consumer perception; frequent fliers; gender; Swedish consumers; Finnish consumers;

    Abstract : Abstract  Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. READ MORE

  4. 3. Consumer Buying Behaviour of Domestic and Imported Food Products : A Qualatitative Study on Influencing Factors, Ethnocentrism, and Healthiness Bias

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sebastian Magnusson; [2022]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. So Far, Yet So Close. : An Examination of the Impact of Psychic Distance on Online Purchasing Behaviors of Consumers from five Countries

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dietrich; Audrey Fletcher; [2017]
    Keywords : Psychic Distance; E-Commerce; Consumer Ethnocentrism; Online Retail; Consumer Nationality; Country of Origin; Country Development;

    Abstract : The phenomenon of psychic distance has been thoroughly researched regarding its influence on the internationalization patterns of firms into foreign markets. Psychic distance has been determined by a plethora of existing literature as an inhibitor to trade; however, much of this research only takes on the perspective of the firm. READ MORE

  6. 5. Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim-Hoa Chau; Neringa Kudevičiūtė; [2017]
    Keywords : country of origin; country image; product-country image; China; cosmetics; attitudes; consumer ethnocentrism; purchase intention;

    Abstract : Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy. READ MORE