Essays about: "Consumer Intention"

Showing result 1 - 5 of 386 essays containing the words Consumer Intention.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. The language of risk: A quantitative study on the effects of presentation format in risk communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andreas Lidin; Daniel Mira; [2024]
    Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

  4. 3. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  5. 4. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Sara Odzic; Damla Bozkurt Ates; [2023]
    Keywords : personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

    Abstract : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. READ MORE

  6. 5. A Consumer Perspective on Reshoring Production: Insights from Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE