Essays about: "Consumer Knowledge"

Showing result 1 - 5 of 756 essays containing the words Consumer Knowledge.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Prospects for standardisation of industrial PET plastics to support the transition towards a circular economy

    University essay from Lunds universitet/Miljö- och energisystem

    Author : Agnes Ström; [2024]
    Keywords : Standard; standardisation; industrial PET; polyethylene terephthalate; circular economy; plastic; Technology and Engineering;

    Abstract : Plastkonsumtionen har ökat markant över tid och har utvecklats till ett viktigt material i dagens samhälle, men med utmaningen att råvaran främst kommer från fossila källor. Användningen av plast är i linje med den linjära ekonomin och den så kallade slit-och-släng-kulturen, vilket bidrar till felaktig hantering av plastavfall och en ineffektiv användning av resurser. READ MORE

  4. 3. Supply Chain Transparency in the Scandinavian Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Ali Alipourfallahpasand; Erik Örjas; [2023-07-19]
    Keywords : Supply Chain Management; complexity; transparency; information flow; collaboration; stakeholders; technological advancements; sustainability; procurement;

    Abstract : The automotive industry can be characterized as a highly competitive and dynamic landscape, where effective supply chain management practices are crucial for meeting consumer demands and ensuring sustainable operations. Transparency across the supply chain is vital for building trust and collaboration among supply chain stakeholders. READ MORE

  5. 4. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  6. 5. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

    University essay from Göteborgs universitet/Graduate School

    Author : Inês Raeiro; Xuexin Li; [2023-07-03]
    Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

    Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE