Essays about: "Consumer Mindset"

Showing result 1 - 5 of 29 essays containing the words Consumer Mindset.

1. 1. Towards more sustainable dietary choices: Strategies for change in the context of Lucerne, Switzerland

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : André Wismer; [2023]
   Keywords : consumer behaviour; food system; dietary choices; meat intake; Earth and Environmental Sciences;

   Abstract : Switzerland's current food system is unsustainable and responsible for 25% of the country's environmental footprint. Half of the greenhouse gas emissions from the Swiss food system are caused by meat and dairy consumption. READ MORE

3. 2. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

4. 3. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE

5. 4. Service Networks as an Enabler for Servitization : Challenges that emerge and capabilities needed when operating in a service network

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Martin Helamb; Daniel Allard; [2022]
   Keywords : Service networks; Servitization; Product-service-systems; PSS; PSS Capabilities;

   Abstract : Purpose - The purpose of this study is to explore the challenges that emerge and the capabilities needed when operating within a service network to achieve servitization. In doing so, we provide a contingency framework that presents seven capabilities that mitigate five potential challenges that emerge when operating in a service network, enabling a smoother journey towards servitization. READ MORE

6. 5. Clothes Make the (Wo)man: A Qualitative Study on the Construction and Expression of a Green Identity through Second-Hand Clothing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Deutschen; Gloria Moll; [2021]
   Keywords : Identity Construction; Green Identity; Sustainability; Second-Hand Clothing; Sustainable Fashion Alternatives; Business and Economics;

   Abstract : Thesis Purpose: This study aims to deepen the understanding of green identity construction and expression among female Gen Z consumers in relation to second-hand clothing. Theoretical Perspective: By applying a sociological and a consumer perspective, identity construction and sustainability act as two research domains in which this study is positioned. READ MORE