Essays about: "Consumer Motives"

Showing result 1 - 5 of 78 essays containing the words Consumer Motives.

1. 1. Unwrapping Brand Activism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Denise Vork; Bruno Dewever; [2023]
   Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

   Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

3. 2. Expanding warehouse operations as a fashion brand : a case study about the motivating factors and challenges

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Landegren; Elise Flognman; [2023]
   Keywords : Warehouse operations; warehouse expansion; SMEs in the fashion industry; challenges; motives;

   Abstract : Small and medium enterprises (SMEs) are currently achieving massive growth but the problems and challenges associated with them are less understood. A goal in supply chain management is to maintain a solid flow of goods from raw materials to manufacturers and distribution of the final product. READ MORE

4. 3. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

5. 4. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camilla Hallin; Sixten Nyhlén; [2022]
   Keywords : second-hand luxury; consumer archetypes; luxury fashion consumption; Business and Economics;

   Abstract : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. READ MORE

6. 5. Analysis of consumer behavior toward organic food products in Sweden

   University essay from SLU/Dept. of People and Society

   Author : Neda Yadegari; [2022]
   Keywords : Organic food; Sustainable consumption; Theory of Planned Behavior; Consumer behavior; Purchasing intention; Consumer attitude; Subjective norms; Perceived behavioral control; Behavioral intention gap;

   Abstract : Organic food has attracted attention from many consumers in recent years, both in Sweden and internationally. Due to people's growing interest in sustainable production and consumption, many researchers have attempted to identify and explain the motives and barriers that influence the intention to buy and consume organic food. READ MORE