Essays about: "Consumer Neuroscience."

Found 3 essays containing the words Consumer Neuroscience..

1. 1. Neuroscience app interfaceanalysis.

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Lucía Velasco González; [2023]
   Keywords : ;

   Abstract : The Neurologyca company received a request from a client, Orange, on how to improve its appinterface, Orange TV, to be more user-friendly. The project's main purpose is to evaluate the userexperience and optimal design of the interface, focusing on qualitative and quantitative research toanalyze the consumer emotional reaction while using the app. READ MORE

3. 2. Ethical issues in neuromarketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Sferle; Egle Arlauskaite; [2013]
   Keywords : Neuromarketing; neuroscience; neuromarketing research; ethical issues; marketing ethics; ethical theories; ethical codes; textual analysis.; Business and Economics;

   Abstract : ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study is to define ethical issues that raise criticism towards neuromarketing and explore how companies are currently addressing these issues. READ MORE

4. 3. Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability

   University essay from Handelshögskolan vid Umeå universitet

   Author : Malte Kumlehn; [2011]
   Keywords : Brain; Perception; Decision Making; Pricing; Value; Consumer Behaviour; Neuroscience; Marketing; Neuromarketing; Consumer Neuroscience.;

   Abstract : This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. READ MORE