Essays about: "Consumer Perception"

Showing result 1 - 5 of 244 essays containing the words Consumer Perception.

  1. 1. Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Anne Dybdal Andersen; Leonie Schreck; [2018]
    Keywords : Augmented reality; purchase intention; online retail; e-commerce; Swedish millennials; shopping goods; consumer perception; online shopping experience;

    Abstract : Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). READ MORE

  2. 2. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  3. 3. Social media marketing in B2B companies: An evaluation framework

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adelina Tahiri; [2018]
    Keywords : ;

    Abstract : Med ett ökande antal användare på social medier för varje år är det viktigt för Business-to-business (B2B) företag att investera i en omfattande sociala media strategi, med tanke på att majoriteten av deras kunder finns på någon typ av sociala media plattform. I dagsläget finns det inte mycket forskning inom sociala media marknadsföring relaterat till B2B om man jämför med Business-to-Consumer (B2C). READ MORE

  4. 4. Informational attributes behind consumer payment habits and settlement preference

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Alexander Tchibaline; David Mårtensson; [2018]
    Keywords : Cash; Cashless; Society; Finance; Behavioural economics; Big Data; SPSS; Multivariate analysis; Principal component analysis; Informational attributes; Kontanter; Kontantlösa samhället; Samhället; Finans; Beteendeekonomi; Big Data; SPSS; Multivariatanalys; Huvudkomponentanalys; Informativa attribut;

    Abstract : Sweden is known for being at the forefront of becoming a cashless society.However, cash continues to be an important part of the payment ecosystem butthere are limited studies and data regarding the preference for holding cash. READ MORE

  5. 5. International Students’ Perception of Risk and Safety when Travelling : Case Study on students of Dalarna University, Borlange, Sweden

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Naseef Rahman; [2018]
    Keywords : International Student traveller; Perception; Risk; Safety and Security; Thematic Analysis; Semi-Structured Interview; Avoiding Risk; Travelling safety concern.;

    Abstract : International students are becoming a more and more attractive group for tourism agencies, and for those responsible for regional development, some study is warranted to explore how one may effectively recognize their preferences, wants, needs, and constraints to draw their attention towards the destination or to experience tourism firm’s offerings specially in this research about their perception about risk, safety and security during their travelling. Perception of risk, safety and security of a tourist destination may create a broader platform of preferences, and associated constraints. READ MORE