Essays about: "Consumer Perceptions"

Showing result 1 - 5 of 147 essays containing the words Consumer Perceptions.

  1. 1. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  2. 2. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Jocelyn Charraud; Marcus Widell; [2019]
    Keywords : sponsorship; esports; perceptions;

    Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE

  3. 3. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  4. 4. Digital Challenger Banks, A New Wave of Banking : A qualitative Study into Switching Costs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joshua Insoll; Andrew Teasdale; Alexander Pataki; [2019]
    Keywords : ;

    Abstract : The purpose of this thesis is to explore the perception of switching cost in the context of Digital Challenger Banks (DCB) from a consumer’s point of view. Previous research on switching costs has been conducted in various service industries and clear concepts have been defined, although the terminology might vary. READ MORE

  5. 5. Are edible insects the new black? An exploratory study assessing Danish children’s perception of edible insects

    University essay from Lunds universitet/LUCSUS

    Author : Anita Geertsen; [2019]
    Keywords : Edible insects; entomophagy; adolescents; perceptions; meat alternative; barriers to adoption; Social Sciences;

    Abstract : The consumption and production of livestock have a negative impact on the environment and climate. In many Western countries, the consumption is particularly high and it is expected to increase globally. This increase will lead to further pressure on already stressed planetary boundaries. READ MORE