Essays about: "Consumer Perceptions"
Showing result 11 - 15 of 301 essays containing the words Consumer Perceptions.
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11. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE
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12. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE
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13. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE
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14. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE
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15. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE