Essays about: "Consumer Reluctance"

Showing result 1 - 5 of 11 essays containing the words Consumer Reluctance.

1. 1. Player consumption psychology : Constructing user profiles for game developers

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Xinyi Xiong; [2022]
   Keywords : User profiling; Game User Experience; Consumer behaviour; Free-to-play game;

   Abstract : Free-to-play gamers' spending habits are crucial for game developers to generate revenue in games. The unique thing about free-to-play business model games is that players don't have to pay to play the game, but need to make in-game purchases if they want a better gaming experience. READ MORE

3. 2. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Akankshya Mishra; Laia Martinez Miracle; [2022]
   Keywords : Consumer Perception; Sustainable Consumption; Meat Consumption; Plant-based Meat Alternative Products PBMA ; Plant-based diets; Business and Economics;

   Abstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE

4. 3. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elin Forsberg; [2021]
   Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

   Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

5. 4. An Innovation Resistance Theory Perspective on Sustainable Fashion

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rewan Magdy Fathy Abdelrahman Kholousy; Anthi Triantafyllidi; [2021]
   Keywords : Active Innovation Resistance barriers; Talke Heidenreich; Innovation Resistance theory; Ram Seth; Diffusion of Innovations Theory; Rogers; Socio-psychological Theories; Consumer Reluctance to Innovations; Circular Economy; Fast Fashion; Sustainable Fashion; Fashion Industry; Innovation; Innovative Products; Socio-demographic Factors; Circular Fast Fashion; Fast Fashion Market; Virgin Fashion; Business and Economics;

   Abstract : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. READ MORE

6. 5. The Cow in the Room: Addressing Meat and Animal-Derived Food Consumption in the Age of Climate Change

   University essay from Lunds universitet/Humanekologi

   Author : Madelaine Bereza; [2019]
   Keywords : Climate change; dietary change; socially organized denial; carnism; optical socialization; nonhuman animals; meat; animal-derived foods; plant-based foods; Human Ecology.; Social Sciences;

   Abstract : This thesis problematizes the consumption of meat and animal-derived foods in the age of climate change. Despite vast empirical data showing the detrimental effects related to animal agriculture, there is a general reluctance to stop consuming animal-based foods. READ MORE