Essays about: "Consumer Resistance Behavior"

Showing result 1 - 5 of 7 essays containing the words Consumer Resistance Behavior.

  1. 1. Compression Analysis of Primary and Secondary Package

    University essay from Lunds universitet/Hållfasthetslära

    Author : Filip Lotzke; Johannes Nyberg; [2018]
    Keywords : Box Compression; Top Load; Corrugated Board; Finite Element Simu- lations; ABAQUS Explicit; Technology and Engineering;

    Abstract : The aim of this thesis was to investigate how packages, both primary and secondary, behave under transportation. Before a full analysis of a pallet distribution can be fully understood the understanding of the separate packages is required. READ MORE

  2. 2. ...Do you? #MeToo! : A study on consumer behavior towards sexual appeal in advertising after the worldwide #MeToo-uprising

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Gabriella Rakocevic; David Eliasson; [2018]
    Keywords : Stakeholders; Consumer behavior; Ethical marketing; Sexual appeal in advertising; Objectification of women in advertising;

    Abstract : The purpose of this thesis is to explore how stakeholders’ view of sexual advertisement has been affected by the ‘#MeToo’-uprising and Time’s Up movement. A qualitative study has been conducted in order to gather information regarding stakeholders view of sexual appeal in advertising and how they have been affected by these movements. READ MORE

  3. 3. Barriers towards the adoption of mobile payment services : An empirical investigation of consumer resistance in the context of Germany

    University essay from Karlstads universitet; Karlstads universitet

    Author : Kathrin Dotzauer; Fabienne Haiss; [2017]
    Keywords : ;

    Abstract : Abstract Purpose – Technological innovations continuously impact the daily routines of consumers. In the case of mobile devices, their multifunctionality revolutionizes possibilities for consumers, for example by conducting mobile payments at a point of sale (proximity payments). READ MORE

  4. 4. Consumer Restistance to Innovations : The Case of Electric Passenger Cars on Gotland

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Valeska Katharina Engesser; Inna Sawatzki; [2016]
    Keywords : E-Mobility; Gotland; Innovative Products; Consumer Resistance Behavior; Non-Adoption;

    Abstract : Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. READ MORE

  5. 5. The Value and Power of Gold Jewelry: Fetishizing Myths – a semiological study of global advertisements

    University essay from Lunds universitet/Humanekologi

    Author : Jan De Clercq; [2012]
    Keywords : Social Sciences;

    Abstract : Gold mining has positive and negative effects. Conflicts depend on jewelry demand. In light of how (many) indigenous peoples don't want gold mining in their territories, why is it that (other) people desire and purchase gold jewelry? Value is about living your life according to what you believe to be important. READ MORE