Essays about: "Consumer Resistance"

Showing result 1 - 5 of 27 essays containing the words Consumer Resistance.

  1. 1. Data-drivenness: (big) data and data-driven enterprises - A multiple case study on B2B companies within the telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Giulia Di Mascio; [2019-07-08]
    Keywords : digitalization; big data; big data analytics; data-drivenness; data-driven enterprise; datadriven company; organizational change;

    Abstract : In the digitalization era where increasingly larger amount of data is created every day, companies have a great opportunity at their disposal: data-drivenness. It essentially implies that enterprises can exploit big data through Big Data Analytics (BDA) in order to gather relevant insights for their decisions. READ MORE

  2. 2. "If you use pencillin, use enough" - A normative study on the Swedish action plan against antibiotic resistance

    University essay from Malmö universitet/Kultur och samhälle

    Author : Emma Bryngelsson; [2019]
    Keywords : ;

    Abstract : The intention of this paper was to criticize the Swedish official action plan against antibiotic resistance with a focus on antimicrobial usage within livestock production. The aim was to strengthen and prove the thesis that there are deficiencies in the policy due to the exclusion of public participation and individual responsibility of meat consumption which is necessary for reducing antimicrobial resistance. READ MORE

  3. 3. The Significance of Consumers’ Perceived Authenticity to Engagement : Explorative Research of Influencer Marketing in Instagram

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

    Author : Ida Martikainen; Anttonina Pitkänen; [2019]
    Keywords : Consumer resistance; authenticity; engagement; influencer marketing; social media marketing;

    Abstract : Background: Consumers have created resistance towards marketing which can be seen for example as cynicism and criticism towards advertisements. Consequently, marketers do not achieve the aimed effect to consumers as easily as earlier. Authentic advertisement is said to be a tool to surpass the consumers’ resistance. READ MORE

  4. 4. The role of innovation resistance in the design of service innovations : A study on shared mobility services

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Melanie Bieg; Mathilde Helgesson; [2019]
    Keywords : Innovation Resistance; Innovation Failure; Design Management; Service Design; Consumer Barriers; Shared Mobility;

    Abstract : According to innovation literature, between 50% and 90% of innovations fail. An explanation for failing innovations is offered by scholars in the field of innovation resistance, who argue that it is more relevant to pay attention to the reasons why consumers reject an innovation, rather than learning about their motivations to adopt a new product or service. READ MORE

  5. 5. Are edible insects the new black? An exploratory study assessing Danish children’s perception of edible insects

    University essay from Lunds universitet/LUCSUS

    Author : Anita Geertsen; [2019]
    Keywords : Edible insects; entomophagy; adolescents; perceptions; meat alternative; barriers to adoption; Social Sciences;

    Abstract : The consumption and production of livestock have a negative impact on the environment and climate. In many Western countries, the consumption is particularly high and it is expected to increase globally. This increase will lead to further pressure on already stressed planetary boundaries. READ MORE