Essays about: "Consumer Resistance"

Showing result 21 - 25 of 58 essays containing the words Consumer Resistance.

1. 21. A Missed Steak: A Study of the Value Added by Dynamic Best-before Labels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ernest Björklund; Mattias Letellier; [2020]
   Keywords : Best-before dates; Best-before labels; Consumer perceptions; Dynamic best- before; Food waste; Innovation; Mature industries; Meat; Technology; Value chains; Business and Economics; Agriculture and Food Sciences;

   Abstract : I mogna industrier prioriteras ofta verkningsgrad och processen snarare än själva produkten. Detta innebär att dessa industrier anpassar sig långsamt när de externa förhållandena skiftar. Exempel på sådan industri är Sveriges köttindustri. Denna präglas av stor klimatpåverkan, även stora mängder matsvinn. READ MORE

3. 22. Exploring the B2B Innovation Decision Making Processes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aida Lojo; Albert Tóth; Kevin Latorre; [2020]
   Keywords : Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance; Business and Economics;

   Abstract : Date of the Seminar: May 2020 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Aida Lojo, Albert Tóth, Kevin Latorre Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance Research question: How do Psychological Barriers to Adoption of Innovation Evolve throughout the Organizational Decision-Making Process? Methodology: As part of this research, an inductive and qualitative study which is based on data collection through semi-structured interviews has been conducted. The research methodology relies on a longitudinal case study and takes an interpretive epistemological approach. READ MORE

4. 23. Risks of Internet of ThingsA study of risks, consumer knowledge and behaviours regarding IoT usage and security

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Henrik Siljeströmer; [2020]
   Keywords : ;

   Abstract : The internet has become a vital part of peoples everyday life and helped connect the world together. With the explosive growth of smaller IoT devices during the 2010s users have surrounded themselves with ever more smart devices. READ MORE

5. 24. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nermin Osmanovic; [2020]
   Keywords : brand love; antecedents; pathways; self-brand integration; anthropomorphism;

   Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE

6. 25. Assessing an IT system implementation in a post merger scenario

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Jonas Florén; Kian Rousta; [2020]
   Keywords : Organizational Change; post-merger integration; sociomaterialism; technochange; warehouse management system; artifacts; organisationsförändring; artefakter; sociomaterialism; integration; technochange; IT system; uppköp och förvärv;

   Abstract : Mergers and acquisitions (M&A) are today two common ways to expand and grow businesses. However, studies report that around 50-75% of all M&A transactions fail to yield expected results. This study focuses on the value creation realized in the post merger integration. READ MORE