Essays about: "Consumer Resistance"

Showing result 6 - 10 of 58 essays containing the words Consumer Resistance.

  1. 6. Unwrapping Brand Activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Denise Vork; Bruno Dewever; [2023]
    Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

    Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

  3. 7. EFFECT OF ENDOCRINE DISRUPTING MIXTURES AND CHEMICALS ON THE OXYGEN CONSUMPTION RATE OF ZEBRAFISH LARVAE

    University essay from Göteborgs universitet / Institutionen för biologi och miljövetenskap

    Author : Lieke van Iersel; [2022-08-08]
    Keywords : oxygen consumption; zebrafish larvae; respirometry; endocrine disrupting chemicals; mixture toxicity;

    Abstract : Chemicals affecting the endocrine system, so called endocrine disrupting chemicals (EDC’s), have been steadily increasing in the environment over the last 40 years. EDCs are harmful chemicals since they can act through multiple endocrine pathways, contain a wide spectrum of health effects that can be very persistent and can cause effects already at a low doses. READ MORE

  4. 8. Factors affectingresistance to smarthome technology : An application of innovation resistancetheory in the European smart homemarket

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Georgios Tsioutsiouliklis; Hariharasudhan Vigneswaran; [2022]
    Keywords : Smart Home Technology Innovation Adoption Resistance;

    Abstract : Smart home technology was first conceptualized in 1989 and has extensively been promoted for many years ever since. However, even after 30 years since conceptualization, the technology has seen very low penetration levels and consistently missed all market forecasts. READ MORE

  5. 9. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirjam Lundin; Victor Paridon; [2022]
    Keywords : Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

    Abstract : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. READ MORE

  6. 10. Individual Consumer Identity Formation in a Politicised World

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marine Hakobyan; Undine Himmelsbach; [2022]
    Keywords : Identity Formation; Consumer Identity; Political Consumerism; Everyday Political Consumption; Consumer Resistance; Sustainable Consumption; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to gain an understanding of how consumers build their individual identities through everyday political acts of consumption. Methodology & Empirical Data: This study is conducted based on a social constructionist worldview with a qualitative research design, adopting an inductive approach. READ MORE