Essays about: "Consumer Satisfaction"

Showing result 1 - 5 of 104 essays containing the words Consumer Satisfaction.

  1. 1. Mainstream ethical consumption : The motivations and level of morality of everyday consumers

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Oskar Näslund; Nicklas Öhrnstedt Björnbom; [2019]
    Keywords : Mainstream ethical consumption; ethical consumption; motivations; ethical theories; level of morality; altruistic motives; egoistic motives; non-value-based motives; social justice; social guilt; win-win; self-satisfaction; social norms; health and wellbeing; product quality; habits; knowledge and information; egoism; utilitarianism; ethics of duties; virtue ethics; postmodern ethics;

    Abstract : Growing issues such as climate crises, social injustice and neglection of basic human rights have created a new type of consumption, namely ethical consumption. Ethical consumption was initially mainly concerned for environmental issues but has in later years starting to include a variety of pressing issues. READ MORE

  2. 2. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  3. 3. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Thomas Nilsson; Rasmus Schwerin; [2019]
    Keywords : Green Banking; Retail Banking; Green Banking Products; Customer Loyalty; Customer Satisfaction; New Service Development; Customer Knowledge; Customer Preferences; Consumer Behavior; Gröna Bankprodukter; Kundlojalitet; Kundnöjdhet; Grön Bank; Banktjänster för Privatpersoner; Ny Serviceutveckling; Kundkunskaper; Kundpreferenser; Konsumentbeteende;

    Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE

  4. 4. Personalization paradox: the wish to be remembered and the right to be forgotten : A qualitative study of how companies balance being personal while protecting consumers’ right to privacy

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexandra Harrysson; Julia Olsson; [2019]
    Keywords : personalization; privacy; trust; transparency; control;

    Abstract : Many argue that personalization is needed in a modern marketing strategy. Whilst there are several positive aspects of personalization, e.g. improved customer satisfaction rates, it can also lead to firms being perceived as intrusive and elicit privacy concerns. READ MORE

  5. 5. Past, Present and Future of Brand Trust : A case study done in the Swedish market

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Alexander Bergström; Stefan Zuazu; [2019]
    Keywords : Brand trust; Digitalization; Satisfaction; Communication; Authenticity and Blockchain;

    Abstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE