Essays about: "Consumer Satisfaction"

Showing result 1 - 5 of 122 essays containing the words Consumer Satisfaction.

  1. 1. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Österlund; Sara Hedman; [2021]
    Keywords : Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

    Abstract : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. READ MORE

  2. 2. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    University essay from Jönköping University/IHH, FöretagsekonomiJönköping University/IHH, Marketing and LogisticsJönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Madlen Falk; [2021]
    Keywords : Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE

  3. 3. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

    University essay from Jönköping University; Jönköping University; Jönköping University

    Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
    Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

    Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

  4. 4. Does Enhanced Usability Increase Trust? : A case study on a Swedish snus e-commerce application

    University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap

    Author : Filip Brunander; Albin Folkesson; Henrik Hörnlund; Simon Larsson; Johan Mäkikaltio; Matthew Soulaka; Amanda Teir; Carl Ågren; [2020]
    Keywords : ;

    Abstract : The purpose of this study was to examine the importance of usability to enhance perceived consumer trust in a web application selling snus. This was done by answering the research question “Does usability affect Swedish snus consumers trust in snus e-commerce applications?”. READ MORE

  5. 5. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE