Essays about: "Consumer Satisfaction"

Showing result 11 - 15 of 163 essays containing the words Consumer Satisfaction.

  1. 11. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Stina Lidén; Amanda Rosdahl; [2023]
    Keywords : Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

    Abstract : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. READ MORE

  2. 12. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
    Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

  3. 13. Behind the Stage

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Isac Aspberg; Bianca Martell; [2023]
    Keywords : Live music industry; Music industry; Industry analysis; Musicians; Popular music;

    Abstract : Live music has recently been a popular topic of discussion as a consequence of COVID-19's influence and the exponential rise of digital alternatives to live music. Stockholm, as the third largest music exporter in the world, might be assumed to be culturally enriched with live music flourishing in its center; but if we dig further into the Stockholm live music industry by listening to those who make up its pillars, namely musicians, what will we find? This thesis investigates the live music industry in Stockholm through the eyes of musicians and live music industry professionals. READ MORE

  4. 14. A Bayesian Bee Colony Algorithm for Hyperparameter Tuning of Stochastic SNNs : A design, development, and proposal of a stochastic spiking neural network and associated tuner

    University essay from Uppsala universitet/Signaler och system

    Author : Oskar Falkeström; [2023]
    Keywords : edge computing; edge user allocation; constraint satisfaction problem; bin packing problem; spiking neural networks; SNN; stochastic spiking neural networks; neuromorphic computing; hyperparameter tuning; swarm intellience; artificial bee colony algorithm; tree-structured Parzen estimator; stochastic optimization; Bayesian optimization.;

    Abstract : With the world experiencing a rapid increase in the number of cloud devices, continuing to ensure high-quality connections requires a reimagining of cloud. One proponent, edge computing, consists of many distributed and close-to-consumer edge servers that are hired by the service providers. READ MORE

  5. 15. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Lucas Alsbjer; Joel Lindholm; [2023]
    Keywords : E-tailers; Product Returns; Return Management; Consumer Behaviour; Return Policies; Reverse Logistics; Green Supply-Chain Management; Sustainability; Fashion Industry;

    Abstract : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. READ MORE