Essays about: "Consumer Segments"

Showing result 1 - 5 of 86 essays containing the words Consumer Segments.

1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

   University essay from Göteborgs universitet/Graduate School

   Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
   Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

   Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

3. 2. Energy in the Transportation System - A comparison of charging infrastructure scenarios

   University essay from Lunds universitet/Industriell elektroteknik och automation

   Author : Judith Lai Jakobsson; [2023]
   Keywords : Charging infrastructure; road transport electrification; battery capacity need; electric vehicles; Technology and Engineering;

   Abstract : A functioning charging infrastructure is crucial for achieving full-scale national electrification within the transport sector. The system is likely to consist of different charging technologies, all with the main objective of providing efficient energy replenishment services. READ MORE

4. 3. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

5. 4. Finding Anomalous Energy ConsumersUsing Time Series Clustering in the Swedish Energy Market

   University essay from Umeå universitet/Institutionen för datavetenskap

   Author : Lukas Tonneman; [2023]
   Keywords : time-series analysis; clustering; electricity consumer clustering; anomaly detection; gaussian mixture model; hierarchical clustering;

   Abstract : Improving the energy efficiency of buildings is important for many reasons. There is a large body of data detailing the hourly energy consumption of buildings. This work studies a large data set from the Swedish energy market. READ MORE

6. 5. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

   University essay from Lunds universitet/Produktionsekonomi

   Author : Morgan Bryer; Anton Palmén; [2023]
   Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

   Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE