Essays about: "Consumer Shopping Behavior"

Showing result 21 - 25 of 100 essays containing the words Consumer Shopping Behavior.

1. 21. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linn Lindgren; Tilde Ivedal; [2022]
   Keywords : Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

   Abstract : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. READ MORE

3. 22. “ Shedding light on the influence of Covid-19 on online consumer behavior: A               qualitative study in the context of the clothing industry in Sweden.” : “ A qualitative study in the context of the clothing industry in Sweden”.

   University essay from Umeå universitet/Företagsekonomi

   Author : Afrin Akter Jenny; Menali Hasini Kumarage; [2022]
   Keywords : Online purchasing behavior; Covid-19; Theory of planned behavior; Future shopping intention; Subjective norms; Attitudes; Behavioral controls;

   Abstract : The Covid-19 pandemic outbreak has caused social destruction all across the world. In this thesis, we focus on the impact of Covid-19 on online consumer behavior. READ MORE

4. 23. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

   University essay from Jönköping University

   Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
   Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

   Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

5. 24. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Emil Petersson; [2022]
   Keywords : ;

   Abstract : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. READ MORE

6. 25. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE