Essays about: "Consumer Tribes"

Found 4 essays containing the words Consumer Tribes.

  1. 1. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Isabella Rammasi; Karólína Pétursdóttir; [2022]
    Keywords : Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

    Abstract : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. READ MORE

  3. 2. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philipp Sieben; Jean-Michel Ragg; [2020]
    Keywords : Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

    Abstract : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. READ MORE

  4. 3. Consumer Tribes in Virtual Worlds: Case Audition Online Game

    University essay from Göteborgs universitet/Graduate School

    Author : Phuong Nhu; [2016-09-22]
    Keywords : consumer tribes; virtual consumption; virtual worlds; massively multi-user online role-playing game MMORPG ; virtual community; pattern of consumption;

    Abstract : An explanation of player motivations in purchasing commodities in virtual worlds provides the foundation of understanding how players make sense of virtual products differently to one another and how motivations of virtual consumption relate to in-game social interactions. In the article, virtual ethnography was used to explore the meanings of consuming goods in a virtual world - Audition Online Game. READ MORE

  5. 4. Pirates of the box : Resource plunderers and collaboration within the CrossFit tribe

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Lindholm Elina; Bjälkenfalk Katrin; [2016]
    Keywords : Consumer tribe; plundering; resource exchange; hybrid exchange;

    Abstract : This paper addresses the concept of consumer tribes, and how various resource exchanges and plundering is carried out within this context. The concept of plundering has been introduced in research, yet only from a theoretical point of view. READ MORE