Essays about: "Consumer Value Creation"

Showing result 1 - 5 of 69 essays containing the words Consumer Value Creation.

  1. 1. Merging Sustainability and Clothing: An exploratory study on the leasing of clothing and the selling of second-hand clothing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Stihl; Liise-Lotte Vilimaa; [2019]
    Keywords : Second-hand; Leasing; Value Creation; Co-creation; Service Dominant Logic;

    Abstract : Propelled by the environmental impact of the fashion industry, more sustainable business models for fashion consumption are emerging but have yet to become a widespread alternative to newly produced clothing. This thesis explores the potential of two of these more sustainable business models. READ MORE

  2. 2. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  3. 3. The social game of cohesion and differentiation in sustainable fashion consumption

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Reka Ines Tolg; Sally Lundqvist; [2019]
    Keywords : sustainable fashion consumption; certification labels; identity creation; identity expression; cohesion and differentiation; Business and Economics;

    Abstract : The present study is grounded upon the traditional concepts of cohesion and differentiation in fashion by Simmel (1904) and Bourdieu (1984). The study reviewed these concepts in the social context of sustainable fashion consumption, with consideration of identity construction and expression. READ MORE

  4. 4. Driving fashion with data : A qualitative study of how buying firms in the buyer-driven fashion supply chain can benefit from a digitized supply chain reconfiguration

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Josephine Åkers; [2018]
    Keywords : Digitization; Fashion supply chain; Supply chain configuration; Cloud chain;

    Abstract : Future customers will demand personalized goods and services. Value creation must therefore have a larger focus on product development and design, supply chain management and after-sales services. The key to success in the future fashion industry, is reduction of the reliance on traditional demand forecasting. READ MORE

  5. 5. The strength of digital narratives : Expolring value creation and customer influence

    University essay from Umeå universitet/Institutionen för informatik; Umeå universitet/Institutionen för informatik

    Author : Solya Halleros; Mikael Nordqvist; [2018]
    Keywords : ;

    Abstract : Social media has become one of the main platforms for telling stories, not only for individualsbut also for corporations of all sizes. The published content on these platforms can be assimple as a picture or lines of text as long as they captures the attentions of other users theywill qualify as a digital story or narrative. READ MORE