Essays about: "Consumer Value Creation"

Showing result 1 - 5 of 67 essays containing the words Consumer Value Creation.

  1. 1. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  2. 2. Driving fashion with data : A qualitative study of how buying firms in the buyer-driven fashion supply chain can benefit from a digitized supply chain reconfiguration

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Josephine Åkers; [2018]
    Keywords : Digitization; Fashion supply chain; Supply chain configuration; Cloud chain;

    Abstract : Future customers will demand personalized goods and services. Value creation must therefore have a larger focus on product development and design, supply chain management and after-sales services. The key to success in the future fashion industry, is reduction of the reliance on traditional demand forecasting. READ MORE

  3. 3. The strength of digital narratives : Expolring value creation and customer influence

    University essay from Umeå universitet/Institutionen för informatik; Umeå universitet/Institutionen för informatik

    Author : Solya Halleros; Mikael Nordqvist; [2018]
    Keywords : ;

    Abstract : Social media has become one of the main platforms for telling stories, not only for individualsbut also for corporations of all sizes. The published content on these platforms can be assimple as a picture or lines of text as long as they captures the attentions of other users theywill qualify as a digital story or narrative. READ MORE

  4. 4. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
    Keywords : Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

    Abstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE

  5. 5. Dynamic consumer value through value co-creation in the context of consumer culture-An ethnographic study on craft beer consumption in China

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Tingting Wang; [2018]
    Keywords : Craft beer consumption; China; Value co-creation; consumer culture; consumer value; Social Sciences;

    Abstract : Alcohol consumption is important within the research of service management in retail, because it is not only a consumption phenomenon, but also a societal matter. Inappropriate drinking culture and unhealthy drinking habits can cause serious issues to the individuals and the society. READ MORE