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Showing result 1 - 5 of 113 essays matching the above criteria.

1. 1. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lundao Gao; Yinfei Zhang; [2024]
   Keywords : ;

   Abstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE

3. 2. Supply Chain Transparency in the Scandinavian Automotive Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Ali Alipourfallahpasand; Erik Örjas; [2023-07-19]
   Keywords : Supply Chain Management; complexity; transparency; information flow; collaboration; stakeholders; technological advancements; sustainability; procurement;

   Abstract : The automotive industry can be characterized as a highly competitive and dynamic landscape, where effective supply chain management practices are crucial for meeting consumer demands and ensuring sustainable operations. Transparency across the supply chain is vital for building trust and collaboration among supply chain stakeholders. READ MORE

4. 3. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
   Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

   Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

5. 4. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

6. 5. Open finance – a retail perspective: Creating and capturing value while balancing the dilemma of data protection

   University essay from Lunds universitet/Produktionsekonomi

   Author : Philips Pham; [2023]
   Keywords : Open finance; value capture; value creation; data protection; retail company; Technology and Engineering;

   Abstract : The banking and financial services industry is experiencing a significant transformation driven by factors such as regulatory changes, customer demands, and the growing focus on data. This evolution has given rise to the concept of open finance, an extension of open banking that encompasses various financial sectors. READ MORE