Essays about: "Consumer Value Creation"

Showing result 11 - 15 of 113 essays containing the words Consumer Value Creation.

1. 11. Business Model Innovation for a Foodtech Startup : Solving Food Waste Using Real Time Spoilage Indicator

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Devanand Pasunuri; [2023]
   Keywords : ;

   Abstract : Food, an essential to human existence is also a major contributor to negative environmental and social impact due to the complexity of the food system, current ways of working of the stakeholders and consumer behaviour. This thesis deals with one such food product, fresh meat which has a high carbon footprint due to extensive land and water usage during production. READ MORE

3. 12. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   University essay from

   Author : Chau Le; Nhan Chau; [2023]
   Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

4. 13. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE

5. 14. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Estrella; André Forsberg Berntsson; [2022-08-04]
   Keywords : Brand Evolution; Brand Value; CCCV; Customer Categories; Online Brand Communities; Co-Creation on Social Media;

   Abstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE

6. 15. Business Model in a foreign country : A case study on Multi-business models and strategy development in different markets - based on a collaboration with Würth AB. 

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ajla Besic; Hira Hafeez; [2022]
   Keywords : Business Administration;

   Abstract : Background: While discussing the importance of the right Business Models for a company and searching for the relevant information within the field, we usually get to read about the challenges that appear with identifying the right Business Model especially if it is a case of Multi-Business-Modeling - there are still challenges and uncertainties in why some business models and strategies work in some cases and in other cases they do not. What is usually pointed out are the differences that appear, usually focused on leadership and not enough developed business models. READ MORE