Essays about: "Consumer Value Creation"

Showing result 6 - 10 of 113 essays containing the words Consumer Value Creation.

  1. 6. Designing for the needs of present and future generations: The development of a sustainability integrated design process for consumer products

    University essay from Högskolan i Gävle/Miljövetenskap

    Author : Henrik Lunderbye; [2023]
    Keywords : Industrial design; design process; sustainability; consumer products; greenwashing; climate neutrality; consumption.;

    Abstract : Due to the increased popularity of greener products (green implies being more sustainable) and more businesses involved in greener markets, the phenomenon of greenwashing has expanded. This is problematic because actors trying to design, manufacture and sell products with a high sustainability content are then forced to compete with actors that deal with artificial sustainability. READ MORE

  3. 7. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Ben Babu; Rohit Reddy Maddhuri; [2023]
    Keywords : ;

    Abstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE

  4. 8. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  5. 9. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Pavel Kerim; Marina Borrell; [2023]
    Keywords : co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

    Abstract : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. READ MORE

  6. 10. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Alexander Dawidson; Hillevi Arkel; [2023]
    Keywords : Value Creation; Value Capture; Soft Values; Management; Manufacturing; Value Identification;

    Abstract : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. READ MORE