Essays about: "Consumer affinity"

Showing result 1 - 5 of 7 essays containing the words Consumer affinity.

1. 1. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Akankshya Mishra; Laia Martinez Miracle; [2022]
   Keywords : Consumer Perception; Sustainable Consumption; Meat Consumption; Plant-based Meat Alternative Products PBMA ; Plant-based diets; Business and Economics;

   Abstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE

3. 2. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Svensson; Amanda Karlsson; [2021]
   Keywords : Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

   Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE

4. 3. Streaming Services and Media Consumption

   University essay from Umeå universitet/Företagsekonomi

   Author : Seyedsiavash Hosseini; Victor Karmestål; [2021]
   Keywords : Consumer behavior; Technology Acceptance Model; Uses and Gratification Theory; Netflix; streaming; television;

   Abstract : With the rapid pace of technological development, the way we consume media has changed drastically. Not too long ago, the very idea of never watching TV in the sense of broadcasted TV channels was absurd. Nowadays more and more people spend most if not all their media consumption time on streaming services like Netflix and Viaplay. READ MORE

5. 4. THE EFFECT OF LEVEL OF INVOLVEMENT ON THE CONSUMER AFFINITY. : A case study of Mexican tacos case in Sweden.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Diana Palacios; Sana Farooq; [2017]
   Keywords : Consumer Affinity; Country of origin; Consumer behaviour; Level of involvement;

   Abstract : Research question: Does the Level of involvement with an ethnic product affect the Consumer affinity for its Country of Origin? Purpose: The aim of this study is to enrich the empirical data concerning the Consumer Affinity construct by finding the effect that the level of involvement with a product has on the creation of positive attitudes toward a Country of Origin. Method: A quantitative survey published online was used to obtain data from a convenience sample, the final data was obtained from 163 Swedish people from 18 – 65+ years. READ MORE

6. 5. How Subjective Clustering aids Affinity Diagram in grouping Customer needs inconsumer products

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Sandheep Kumar Vurukkara Boopal; [2016]
   Keywords : ;

   Abstract : Insamling och analys av kundernas behov är viktiga delar i produktutvecklings- och innovationsprocesser. Dessa kundbehov måste vara i en form som lätt kan kommuniceras och förstås  särskilt avproduktutvecklare i ett företag. Affinity Diagram är ett vanligt använt verktyg för att strukturera kundbehov. READ MORE