Essays about: "Consumer attitude towards online shopping"

Showing result 1 - 5 of 12 essays containing the words Consumer attitude towards online shopping.

1. 1. Consumer attitudes towards packaging-free stores in Hungary

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lilla Virág Erdélyi; [2022]
   Keywords : packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Abstract : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. READ MORE

3. 2. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Emil Petersson; [2022]
   Keywords : ;

   Abstract : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. READ MORE

4. 3. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

5. 4. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Zhiyu Chen; Jiabao Guo; [2022]
   Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

   Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

6. 5. Web designers, don’t be afraid to use low-quality images in e-retail, unless you want to impress users : Purchase intent and attitudes on product listing pages with varying product image quality

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Annika Lundberg; [2021]
   Keywords : E-retail; user-generated websites; image quality; information processing; consumer attitude; usability; design;

   Abstract : Internet usage is increasing every year, and so do the different online activities on the internet. Online shopping is one of the most popular activities on the internet and is continuing to grow. This study investigated if visual information influences consumer behaviour on e-retail websites when shown together with non-imagery information. READ MORE