Essays about: "Consumer attitudes"

Showing result 1 - 5 of 267 essays containing the words Consumer attitudes.

  1. 1. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  2. 2. Mad Men: Masculinity and Advertising in the #MeToo Era - A Quantitative Study of Men's Responses to Purpose-Driven Advertising that Challenges Traditional Masculinity

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Zilkens; Sarah Wiggins; [2019]
    Keywords : Purpose-Driven Advertising; Non-Stereotypical Advertising; #MeToo Movement; Masculinity; Social Effects;

    Abstract : Existing research shows that non-stereotypical advertising generates positive brand-related and social effects. However, there is limited research on non-stereotypical portrayals of masculinity and on non-stereotypical advertising that includes an overt call for social change. READ MORE

  3. 3. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
    Keywords : Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

    Abstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE

  4. 4. Audiobooks Speak for Themselves: A Quantitative Study of Consumer Behaviour Related to Audiobooks in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedda Hanner; Alice O'Connor; [2019]
    Keywords : Audiobooks; Digital subscription services; Consumer behaviour; Attitude; Behavioural intention;

    Abstract : This thesis investigates Swedish book readers and factors that correlate with their attitudes towards and intentions to use audiobooks and digital subscription services for audiobooks. Digital subscription services for audiobooks have quickly become an important sales channel in the Swedish book industry, and there is limited previous research on the subject. READ MORE

  5. 5. Emission Compensation as Companies’ Sustainability Strategy: Hindering Genuine Sustainability or Striving Towards It? Individual Consumers’ Perspective.

    University essay from Malmö universitet/Kultur och samhälle

    Author : Anna Karlsson; Anna-Erika Korpi; [2019]
    Keywords : Emission Compensation; Individual Consumer; Consumption Behaviour; Companies’ Sustainability Strategy; Sustainability; Communication;

    Abstract : This study was designed to explore how consumers perceive voluntary emission compensation as a companies’ sustainability strategy and how to achieve common action between companies and individual consumers towards sustainability. Emission compensation as companies’ sustainability strategy has appeared to be a complex strategy from the consumers perspective, and there are multiple challenges in order to implement it effectively. READ MORE