Essays about: "Consumer awareness and rights"

Showing result 1 - 5 of 8 essays containing the words Consumer awareness and rights.

  1. 1. Impact of GDPR on Data Sharing Behavior of Smart Home Users

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Victor Dahl; Marco Österlin; [2020]
    Keywords : GDPR; Smart Home; IoT; Data sharing behavior; Consumer trust; IoT Adoption;

    Abstract : The number of connected Internet of Things devices are expected to surpass 30 billion in 2020. The unprecedented levels of personal data sharing are drastically increasing the complexity of privacy challenges. This kindled efforts such as the General Data Protection Regulation (GDPR), that came into effect in May 2018 to establish user data rights. READ MORE

  3. 2. The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Moa Bergdahl; Chloé Brazille; [2019]
    Keywords : Generation D; consumer behaviour; digital marketplace; marketing strategy; fair trade; emotional marketing; segmentation;

    Abstract : Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. READ MORE

  4. 3. The emperor’s old clothes : a consumer behaviour-based case study on second-hand clothing as a sustainable fashion consumption practice in Italy

    University essay from Lunds universitet/LUCSUS

    Author : Ilaria Tafuri; [2017]
    Keywords : fashion; consumers’ behaviour; Italy; second-hand clothes; slow fashion; sustainable clothing; sustainability science; Social Sciences;

    Abstract : The current fashion system known as Fast Fashion (FF) is responsible for severe environmental and social impacts. Fashion democratisation has increased consumers’ appetite for new trends, leading fashion companies to design an increasing number of collections per year. READ MORE

  5. 4. Feminist Statements in Fashion Marketing : and Their Affect on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Ward Gustavsson; Maximilian Wollbeck; [2016]
    Keywords : Brand Image; Consumer Behaviour; Feminism; Politics; Brand Loyalty; Symbolic Interpretation; Brand Negotiation;

    Abstract : Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. READ MORE

  6. 5. Fair Trade and its impact on the purchasing process : Using the AIDA model

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martinus Buis; Anna Johnsson; Tristan Thormann; [2015]
    Keywords : Fairtrade; Fairtrade impact; Fairtrade clothing; Purchase Decision; Purchase behaviour; AIDA Model;

    Abstract : Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. READ MORE