Essays about: "Consumer behavior in service about company"

Found 4 essays containing the words Consumer behavior in service about company.

1. 1. Can we play our way to a more circular fashion world? : A quantitative study about the impact of gamification on consumer attitudes and intentions to use C2C apps

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Arnesson; Sofia Westman; [2022]
   Keywords : Sustainable fashion; C2C apps; Gamification; Sustainable consumption; Second hand;

   Abstract : As new styles rapidly replace the old and garments are discarded, fast fashion and clothing consumption contribute to a serious and negative environmental impact. Previous research and fast fashion’s negative sustainability consequences all imply that a change is required. READ MORE

3. 2. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

4. 3. Activating the Smart Future: Customer Incentives in the Transforming Energy Market

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Philip Edwards; Lushi Luo; Nadezhda Moneva; Yi Sun; Laurence Williams; [2012]
   Keywords : Awareness; Customer Incentives; Drivers; Electricity; E.ON; Energy; Hyllie; Market Segmentation; Smart Grid; Smart Services; Sustainable Development; Swedish Consumers; Willingness to Adopt.; Business and Economics;

   Abstract : Background: Pressure from volatile fossil fuel prices, an increased awareness of climate change and technological advances has resulted in a changing relationship between utility companies and their customers and has created a demand for more efficient and controllable electricity products and services. Smart services are seen as a tool to meet the demands of the market and to encourage consumers to take more control of their energy usage. READ MORE

5. 4. Bringing Service Innovations to the Market -How to successfully bring service innovations in a technological field to the market being a rather unknown company: A case study of Easypark

   University essay from Göteborgs universitet/Graduate Business School

   Author : Katrin Janssen; Juha Marttila; [2007-07-19T15:40:45Z]
   Keywords : innovation; consumer behavior; branding; service marketing; adoption network; structure; market research; customer orientation; technology; launch;

   Abstract : The case company of this study is selling mobile parking. It is struggling with its sales, and a significant difference in success can be seen in comparison between Göteborg and Copenhagen. Mobile parking as such as well as the company, Easypark, is relatively unknown in the Swedish market. The company is selling a service innovation. READ MORE