Essays about: "Consumer behavior in service"
Showing result 1 - 5 of 85 essays containing the words Consumer behavior in service.
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1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE
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2. Reaching Your Destination: A Qualitative Study on Ridesharing as a Solution for First and Last-Mile Transportation Challenges
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The study aims to explore the increasingly relevant and theoretically underexplored field of ridesharing as a solution for first and last-mile transportation, its success factors and challenges, as well as the process of integrating ridesharing into a public transport network. It utilizes a business model innovation framework as the theoretical basis to explore success factors as well as challenges when operating and setting up a ridesharing service. READ MORE
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3. Understanding the emotional experience on consumer behaviors : A study on ChatGPT service
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: AI technology has been developed rapidly. ChatGPT, an advanced AI chatbot has been considered to be an evolutionary technology, gaining a massive number of users in a short time. Problem: There is a lack of research on the emotional experience of users on consumer behaviors in the use of ChatGPT services. READ MORE
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4. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE
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5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE