Essays about: "Consumer behavior in vietnam"
Found 2 essays containing the words Consumer behavior in vietnam.
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1. Sustainable Consumption in Vietnam : An examination of the behavior of young consumers through the Motivation, Opportunity, and Ability Model.
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The purpose of this study is to contribute to the limited literature on sustainable consumption in Vietnam with a focus on the young urban consumer. Sustainable consumption is an important area to focus on as Vietnam is an emerging economy with a young population where consumption is increasing and where the young and fast-growing labor market underpins their economic prosperity. READ MORE
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2. Cosmetic market in Vietnam
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. READ MORE