Essays about: "Consumer behavior model"

Showing result 1 - 5 of 132 essays containing the words Consumer behavior model.

  1. 1. Motivation to donation

    University essay from Malmö universitet/Teknik och samhälle

    Author : Nellie Steneberg; Sara Ibarbachane; [2020]
    Keywords : Media technology; Tourist behavior; Non-Profit Organization NPO ; Research Through Design RTD ; Fogg Behavior Model FBM ; Media object; Visual communication; Design Science Research DSR ;

    Abstract : Today, the world contains a large number of important non-profit organizations (NPOs) that seek to maintain the welfare of people and animals and to preserve the natural world. NPOs are extremely dependent on funds from the public which has resulted in severe competition between these organizations. READ MORE

  2. 2. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
    Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

    Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

  3. 3. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Sinin Tabassum; Md Soud Al Fahad; [2020]
    Keywords : Quality; quantity; and credibility of review; Product involvement; consumer expertise; elaboration likelihood model ELM Model .;

    Abstract : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. READ MORE

  4. 4. The Major Challenges in DDDM Implementation: A Single-Case Study : What are the Main Challenges for Business-to-Business MNCs to Implement a Data-Driven Decision-Making Strategy?

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Matilda Varvne; Simon Cederholm; Anton Medbo; [2020]
    Keywords : DDDM Data-Driven Decision-Making ; DDBM Data-Driven Business-Model ; DDDM challenges; BD Big Data ; BDA Big Data Analytics ; and BI A Business Intelligence and Analysis ;

    Abstract : Over the past years, the value of data and DDDM have increased significantly as technological advancements have made it possible to store and analyze large amounts of data at a reasonable cost. This has resulted in completely new business models that has disrupt whole industries. READ MORE

  5. 5. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Håkansson; Frida Magnusson; [2020]
    Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

    Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE