Essays about: "Consumer behavior model"

Showing result 21 - 25 of 190 essays containing the words Consumer behavior model.

  1. 21. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Kesavan Madhavan; [2022]
    Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

  3. 22. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  4. 23. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
    Keywords : Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

    Abstract : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. READ MORE

  5. 24. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    University essay from Umeå universitet/Företagsekonomi

    Author : Aline Smeeckaert; Baptiste Martin; [2022]
    Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

  6. 25. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : ANA HUSSAIN; ZAHID ALI; [2022]
    Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Abstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE