Essays about: "Consumer behavior model"

Showing result 6 - 10 of 190 essays containing the words Consumer behavior model.

1. 6. Influential Factors in determining Electric Vehicle Charging Sales in kWh

   University essay from KTH/Matematisk statistik

   Author : Isabelle Bergentoft; Eloïse Friberg; [2023]
   Keywords : Electric vehicle charging; Consumer behavior; Electric vehicle market; Multiple regression analysis; Macroeconomics; Volume of sales in kWh; Laddning av elfordon; Konsumentbeteende; Marknad för elfordon; Multipel regressionsanalys; Makroekonomi; Försäljningsvolym i kWh;

   Abstract : This study investigates the underlying factors driving OKQ8’s electric vehicle charging sales in kWh and aims to understand their customers better by identifying the factors that impact sales in the electric vehicle charging market. The study focuses on transactions from 17 OKQ8 stations in Sweden and Denmark, from July 1st, 2022, to February 28th, 2023, categorized into five distinct subgroups based on similar attributes. READ MORE

3. 7. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Hallberg; [2023]
   Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

4. 8. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nina Roques; [2023]
   Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

5. 9. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Benjamin Aidanpää; [2023]
   Keywords : Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

   Abstract : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. READ MORE

6. 10. Click, Shop, Done

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ashmitha Godagampala; Ruaa Al-Urfali; Vlora Dosljaki; [2023]
   Keywords : Technology-based self-services; express checkout systems; E-commerce; online shopping; consumer behavior; buying behavior; Consumer decision-making process model; Sweden; Business and Economics;

   Abstract : Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. READ MORE