Essays about: "Consumer behaviour culture thesis"

Showing result 1 - 5 of 10 essays containing the words Consumer behaviour culture thesis.

1. 1. Bibliophiles : Amateur Reviews in a Media Compact Society

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Alva Svenning; [2022]
   Keywords : Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

   Abstract : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. READ MORE

3. 2. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review

   University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

   Author : William Hagströmer; [2020]
   Keywords : consumer research; consumer culture theory; bibliometric mapping; VOS; VOSviewer; scientific fields; Pierre Bourdieu; Social Sciences;

   Abstract : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. READ MORE

4. 3. Sustainable Chic : A cross-cultural study on Millennials' perception of sustainability and intended buying behaviour in the fast fashion industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Johansson; Vanessa Julianose; Lisa Winroth; [2017]
   Keywords : Cross-cultural; Fast fashion; Intended buying behaviour; Millennials; National culture; Perception of sustainability; Sustainability; Sustainable consumer behaviour;

   Abstract : Globalisation has led to a rising need for sustainable efforts, not least in the fast fashion industry which is associated with unsustainable procedures in order to meet consumers’ needs and desires. In the fast fashion industry, collections of ecological fabrics, fair working conditions as well as higher quality are examples of sustainable actions. READ MORE

5. 4. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Suvi Lukkarinen; Wei Xing; [2012]
   Keywords : uxury consumer behaviour; China; Finland; comparative study;

   Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

6. 5. 'The Passion of the Consumer'

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Forat Al Haider; [2012]
   Keywords : Community; Culture capital; Identity; Social links; CCT; Business and Economics;

   Abstract : Abstract Title ‘The passion of the consumer’ Seminar date 30/5- 2012 Course BUSN29 Master thesis Author Forat Al Haider Advisor Ulf Elg Keywords Community, Culture capital, Identity, Social links, CCT Thesis purpose The main aim with this research is to contribute to influential and decisive theory within the lines of Consumer behaviour and identity by applying various Consumer Culture theories. This research is set to examine and explore the underlying sociocultural causes and needs for the consumers to engage in the sport of football and what the consumer aims to derive by entering the social worlds of various communities. READ MORE