Essays about: "Consumer behaviour"

Showing result 1 - 5 of 383 essays containing the words Consumer behaviour.

  1. 1. Out with the Old and in with the New - Consumer Clothing Practices and how they contribute to a Circular Fashion Market

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Sjöberg; Johanna Andersson; [2019-07-03]
    Keywords : Circular Economy; Practice Theory; Fashion Industry; Consumer Behaviour;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. E-commerce and its Effects on Commercial Real Estate and F&B : Space Conversions, the Optimal Meeting Place and Future Expectations on Development in Stockholm CBD

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Hedda von Heideken; Nina Höglund; [2019]
    Keywords : E-commerce; Retail; Food and Beverage; Meeting Place; Market Analysis; E-handel; Detaljhandeln; Mat och Dryck; Mötesplats; Marknadsanalys;

    Abstract : People are becoming more digital today, and are spending the majority of their time behindscreens. Because of this, the importance to socialize have become more prominent. In thisdigital era, more businesses are establishing online. A structural reformation in the retailmarket is inevitable. READ MORE

  3. 3. Machine Learning in Banking : Exploring the feasibility of using consumer level bank transaction data for credit risk evaluation

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Thim Lohse; [2019]
    Keywords : ;

    Abstract : The financial industry is changing rapidly as a result of the increasing digitization of financial and economic resources and services. With a continuous increase in online payments and decrease in the usage of physical currency a new data source of fine-grained payment activities describing consumer behaviour has emerged. READ MORE

  4. 4. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  5. 5. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE