Essays about: "Consumer behaviour"

Showing result 1 - 5 of 373 essays containing the words Consumer behaviour.

  1. 1. Out with the Old and in with the New - Consumer Clothing Practices and how they contribute to a Circular Fashion Market

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Sjöberg; Johanna Andersson; [2019-07-03]
    Keywords : Circular Economy; Practice Theory; Fashion Industry; Consumer Behaviour;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Machine Learning in Banking : Exploring the feasibility of using consumer level bank transaction data for credit risk evaluation

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Thim Lohse; [2019]
    Keywords : ;

    Abstract : The financial industry is changing rapidly as a result of the increasing digitization of financial and economic resources and services. With a continuous increase in online payments and decrease in the usage of physical currency a new data source of fine-grained payment activities describing consumer behaviour has emerged. READ MORE

  3. 3. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  4. 4. Is sharing really caring?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sundara Deepan Nedumaran; Aron Tesfamichael; [2019]
    Keywords : Sharing Economy; Misbehaviour; Nudging; Deviance; Deterrence;

    Abstract : The current shift towards access-based consumption, referred to as the Sharing Economy, has been of interest for researchers and practitioners alike. Within this sharing economy, the usage of mobility services has quickly increased in popularity, especially scooter sharing. READ MORE

  5. 5. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE