Essays about: "Consumer buying behaviour question"

Showing result 1 - 5 of 15 essays containing the words Consumer buying behaviour question.

  1. 1. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bak; Klara Helene Sollwedel; [2023]
    Keywords : ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

    Abstract : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. READ MORE

  3. 2. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

  4. 3. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elvira Lundell; Zsófia Varga; [2021]
    Keywords : Economic Crisis; COVID-19; SMEs; Crisis Management; Marketing Innovation;

    Abstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE

  5. 4. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Ida Aldevinge; [2018]
    Keywords : Sensory engagement; informed choices; B2B; design; intervention;

    Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE

  6. 5. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marek Cvach; Menal Sanna Kahsay; Micaela Shamoun; [2018]
    Keywords : online shopping; personalised advertisement; privacy issues; consumer behaviour online;

    Abstract : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. READ MORE