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Showing result 1 - 5 of 275 essays matching the above criteria.

1. 1. Are consumers inattentive to fuel saving for Electric Vehicles? A stated choice experiment

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Lanxi Ji; [2024]
   Keywords : Climate Change; Electric Vehicle; Stated Choice Experiment;

   Abstract : The transition to electric vehicles (EVs) is a crucial component of the global green transition within the transport sector, where EVs are often characterized by higher initial costs. This study investigates whether enhancing the salience of fuel savings information influences consumer decisions towards EVs, amidst criticisms of manufacturers like Tesla for leveraging such information in marketing strategies. READ MORE

3. 2. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

   University essay from Göteborgs universitet/Graduate School

   Author : Inês Raeiro; Xuexin Li; [2023-07-03]
   Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

   Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE

4. 3. Mind The Gap Between Your Intelligence And Choice Architecture

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Liljevall; Emelie Lillskog; [2023-07-03]
   Keywords : Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

   Abstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE

5. 4. Opposing Attitudes Towards Environmental Taxes: A Price Dilemma? A Case of the Swedish Attitudes on Gasoline Emission Taxes

   University essay from Göteborgs universitet/Graduate School

   Author : Ignacio López Casanueva Arturo; Bergström Martin; [2023-06-29]
   Keywords : ;

   Abstract : This thesis investigates how people’s attitudes toward environmental taxes are shaped and whether changes in end-consumer prices of gasoline have a direct effect on carbon tax perception. A theoretical model is constructed to represent the individual’s choice problem using a utility function. READ MORE

6. 5. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE