Essays about: "Consumer decision Process"
Showing result 1 - 5 of 202 essays containing the words Consumer decision Process.
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1. Consumer Incentives for Participating in a Circular System - Understanding the Use of Reusable Food and Beverage Packages
University essay from Göteborgs universitet/Graduate SchoolAbstract : Human actions are causing a growing negative impact on the environment and measures must be taken to halt this trend. In response, the EU and Sweden have developed new regulations to be implemented, aimed at reducing the environmental impact of disposable food and beverage packaging. READ MORE
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2. Mind The Gap Between Your Intelligence And Choice Architecture
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE
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3. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel
University essay from Umeå universitet/FöretagsekonomiAbstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE
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4. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE
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5. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE