Essays about: "Consumer decisionmaking"

Found 3 essays containing the words Consumer decisionmaking.

  1. 1. High-risk Consumer Credit Scoring using Machine Learning Classification

    University essay from Lunds universitet/Matematisk statistik

    Author : Max Mjörnell; Ludvig Levay; [2019]
    Keywords : Machine learning; Scorecard modelling; Logistic regression; Support Vector Machine; Decision Tree; Random Forest; k-Nearest Neighbors; Artificial Neural Network; Voting ensemble; SHAP; LIME; Average Precision score; Feature engineering; Mathematics and Statistics;

    Abstract : The use of statistical models in credit rating and application scorecard modelling is a thoroughly explored field within the financial sector and a central component in a credit institution’s underlying business model. The aim of this report was to apply and compare six different machine learning models in predicting credit defaults for high-risk consumer credits, using a data set provided by a Swedish consumer credit institute. READ MORE

  3. 2. Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Susan Timmerman; Christina Hajszan; [2016]
    Keywords : Out-of-Stock; Stock-out; Promotion; Price promotion; Consumer decisionmaking; Consumer behaviour; Grocery retail; Business and Economics;

    Abstract : Temporarily unavailable products in the grocery retail environment cause problems for multiple parties, resulting in possible sales losses for retailers and high dissatisfaction among consumers. With price promoted products being twice as often out-of-stock (OOS) as regular-priced items, the need for a further understanding of reactions to price promoted products is evident. READ MORE

  4. 3. The Car Industry's Change in the Last Decade - A case study on consumer and dealer behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Ahl; Asim Khandker; [2014]
    Keywords : Original Equipment Manufacturer; consumer behavior; car buying process; car selling process; car industry;

    Abstract : During the last decade the number of visits an average car buyer makes to car retailers has drastically decreased from five (in 2005) to 1.3 (in 2013). Currently, there is no academic research as to why this change has occurred. READ MORE