Essays about: "Consumer embarrassment"

Found 1 essay containing the words Consumer embarrassment.

  1. 1. Brands relationships: Exploring the Secret Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
    Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE