Essays about: "Consumer feelings"

Showing result 1 - 5 of 50 essays containing the words Consumer feelings.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : YUAN HUANG; [2023]
    Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

    Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

  4. 3. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
    Keywords : Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

    Abstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE

  5. 4. Mouthfeel Assessment of Tetra Pak Paper Straws: Exploring the Correlation between Instrumental Measurements and Sensory Evaluation

    University essay from Lunds universitet/Förpackningslogistik

    Author : Natchaya Hanprerakriengkrai; [2023]
    Keywords : mouthfeel; paper straws; correlations; instrumental measurement; sensory evaluation; Technology and Engineering;

    Abstract : The implementation of the Single-Use Plastics Directive has gained significant attention due to the detrimental impacts of plastic pollution, leading to the transition from plastic straws to paper straws for Tetra Pak’s portion-size carton packages. However, the acceptance of paper straws could be hindered by negative mouthfeel perceptions, which customers find the difficulties to accurately describe them. READ MORE

  6. 5. Time to Love: Romantic comedies and narratives of LOVE – from a Swedish context

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Marianne Gabrielsson; [2022-08-23]
    Keywords : love; romcoms; masculine domination; doxa; embodiment; escapism;

    Abstract : This study explores the relation between love and romantic comedies, (aka romcoms), among people living in Sweden. Romcoms, being one of the most popular film genres ever, has often been subject to critique of not being serious enough and to derange people’s perceptions love. READ MORE